It was the night of the IPL 2026 Final. RCB had just won their second consecutive title, and the internet was going crazy. Like most cricket fans, I was watching the match while waiting for my Zomato order to arrive. And just as RCB sealed the win and I took my first bite, my phone buzzed with a notification that made me put my food down and open LinkedIn immediately.
My LinkedIn Post
“Yesterday was the last game of IPL for this year. I ordered food on Zomato from a place close by in the hopes of having a good time watching the Finals.
The cricket fan in me expected the Finals to be a nail-biting thriller. However, the match got done in the first 10 overs of GT’s innings. Got slightly disappointed that it looked like a one-sided game. So now, I was really looking forward for the food I had ordered.
By the time my food got delivered, RCB just needed 12 runs to win their second consecutive title. Though the order got delayed due to various understandable reasons, one thing I couldn’t digest was the timing of this notification from Zomato just as I began to eat and RCB won. The audacity!
Loved this moment-marketing from Zomato, but not a great timing in my case! ”
What I Learnt
This moment taught me that great marketing doesn’t always need a big budget or a fancy campaign. Sometimes it’s just about knowing your audience deeply, understanding the moment they’re in, and saying exactly the right thing at the right time. Zomato didn’t just send a notification, they made someone stop, smile and share it. That’s the power of a brand that truly gets its people. And that’s when I understood what moment marketing really means, it’s showing up at the right place, at the right time, with the right message.
