THOUGHTS & LEARNINGS
Understanding brands. Understanding people. Exploring AI.
A thoughtful exploration of brands, human behaviour, and AI.

What I Write About
I explore brands, marketing strategies, and AI in marketing – sharing my learnings as I grow.
Marketing Moments — Everyday observations about brands and marketing that made me stop and think.
AI in Marketing — Testing AI tools for creativity and marketing workflows.
Now Exploring
- 🏷️ How CRED built a cult brand in India
- 🤖 Using AI to explore marketing videos
- 📈 Running my first SEO experiment
- 🧠 Why scarcity works in marketing
Latest Articles
- What a Cricket Carnival on Waterloo Bridge Taught Me About the Inspiring Rise of Women’s CricketWhat a cricket carnival on Waterloo Bridge taught me about experiential marketing and the remarkable rise of Women’s Cricket.
- The Smart Audacity of Zomato – A Lesson on Moment Marketing
A Zomato notification on IPL final night taught me everything about moment marketing.

