Hey, I’m Abhishek.

Former tax person who decided to move from spreadsheets to doing something creative, a space where I believe my strengths truly lie.

I’ve always been curious about why people buy what they buy, why certain brands stick in our minds and why some marketing moments just hit differently. And somewhere along the way, I realised that the best way for me to make sense of it all is to write about it, breaking things down simply, the way I’d explain it to a friend over coffee. If I can understand it, I figure most people can too.

This blog is where I explore and write about what genuinely interests me. I learn as I go, and I hope something here is useful to whoever stumbles upon this space.

I write about two things:

Brand Stories — Deconstructing how brands think, position themselves and connect with people.

AI in Marketing — Testing AI tools for content creation and marketing workflows. Honest experiments, real learnings.

If something I wrote made you think, or if you just want to say hello, I’d love to hear from you.

📩 theboringwisdom@gmail.com
🔗 www.linkedin.com/in/abhishek-sunders5